Whitepaper Preview: How MSPs Can Leverage New Value in Public Cloud Services

Jason Yaeger
December 27, 2021
5 min read
There's gold in them white papers. Here is a snapshot of the MSP guide to a growing profitable revenue stream from the cloud.
Image Source: Magda Ehlers

There are numerous examples of Public Cloud challenges, but according to the Palo Alto State of Cloud Native Security 2020 report, the top two challenges are:

  • Maintaining comprehensive security

  • Compliance

It should come as no surprise that cloud security is an enormous challenge.

For the past several years, respondents across industry surveys have indicated security as a major contributor to their overall IT strategy and a major line item in their budgets (a 40 percent increase in overall security spending from 2019 to 2020, according to IDG research). Again, Flexera’s recent report also finds that more than 81 percent of companies indicated that security continues to be a significant challenge.

They have good reason to be concerned: Not only do they risk serious damage to their reputation, but data breaches don’t come cheap: The average cost of a data breach was $3.86 million in 2020 and it has been increasing by double digits in the recent past.

If you combine these statistics with the public cloud’s Shared Responsibility Model and headlines about S3 bucket breaches, you get a nasty combination of massive fines, intense scrutiny from regulators and millions in lost revenue.

These stories and statistics serve as the backbone of soon-to-be-dead MSPs’ messaging that when it comes to sensitive data, customers should stick with (their) private cloud and hold off on throwing those workloads and apps into public cloud. Unfortunately for the narrative, more and more enterprises are reconsidering moving their sensitive data into a public cloud – in fact, more than half, according to Flexera.

There are boatloads of tools out there to help organizations with their cloud security, but they can often conflict with each other and require someone with a deep skillset of cybersecurity knowledge and training to really use.

It doesn’t have to be like that.

A tool like Tenacity scans an environment and provides simple alerts, giving customers (or the MSPs who manage them) rapid feedback on dangerous security vulnerabilities in their public cloud environment that might have gone unnoticed for months or even years.

As seen above, it’s easy to see where the vulnerabilities are in any environment at a glance. MSPs can then use this valuable information to inform their customers, helping them take a more proactive approach to their public cloud security strategy.

Curious to learn more? Read the full white paper to see how smart MSPs are pivoting to avoid being left in the cloud dust.

  1. Palo Alto State of Cloud Native Security 2020 report. Challenges to Cloud Adoption, pg. 18.

  2. IDG’s 2020 Security Priorities Research Outlines New Security Practices & Investments.” Nov. 19, 2020.

  3. Flexera State of the Cloud Report, 2021. Top Challenges are Security, Spend, Governance and Expertise, Fig. 31

  4. IBM Security: Cost of a Data Breach Report. 2020. Pg. 5

  5. Exposed Amazon S3 Bucket Causes Breach,” Trend Micro. Jan. 27, 2020.

  6. Flexera State of the Cloud Report, 2021. Public Cloud Adoption Continues to Accelerate, Fig. 19

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